
RED BULL IS KNOWN FOR ITS EXTREME SPORTS AND MAYBE THE CRAZIEST RECORD TRIALS IN THE WORLD. SO WHY NOT CLIMB THE HIMALAYAS ON FOOT? IN APRIL/MAY 2017 TWO FRIENDS – RYAN SANDES UND RYNO GRIESEL – WERE CHALLENGED BY RED BULL, TO BEAT THE GREAT HIMALAYAN TRAIL RECORD: 1,504 KILOMETERS, AN ALTITUDE OF 70,000M AND EXTREME CONDITIONS IN LESS THAN 28 DAYS! WE TOOK OVER THE RESPONSIBILITY OF THE GLOBAL MEDIA COMMUNICATION FOR THIS PROJECT AND SHARED THE MILESTONES OF THE TWO AUSTRALIAN ULTRAS WITH A BROAD AUDIENCE. WE NOW LOOK AT A COMPREHENSIVE DOCUMENTARY WITH HIGHLIGHT CLIPPINGS FROM CNN, N24 AND THREE MULTI PAGE COVER STORIES IN LEADING RUNNING MAGAZINES. AND THE TWO ATHLETES? THEY SMASHED THE FKT BY ABOUT 3 DAYS (!) AND FOR SURE, THEY ARE ALREADY SEEKING NEW EXTREME ADVENTURES…