THINKING DIGITALLY, BEING CLOSE TO THE CONSUMER, INSPIRING AND CREATING UNIQUE BRAND EXPERIENCES – THAT IS WHAT OUR PARTNERSHIP WITH KELLER SPORTS / NIKE IS ALL ABOUT. WE SUPPORT THE PREMIUM SPORTS RETAILER IN PLANNING AND DESIGN OF ACTIVATION STRATEGIES, AS WELL AS IN THE IMPLEMENTATION OF THOSE. FOR EXAMPLE, IN JULY 2018 WE CELEBRATED A BIWEEKLY FITNESS JOURNEY, THE KELLER SPORTS X NIKE WOMEN WEEKS IN MUNICH WITH SIX EXCLUSIVE AND LIMITED EVENTS FOR FEMALE CONSUMERS ONLY. AS AN OFFICIAL HOST, FITNESS AND LIFESTYLE INFLUENCER LINDARELLA PROVIDED THE SHORT LEAD TO OUR TARGET GROUP AND ALWAYS PUT THE BRAND NEW NIKE METALLIC SHEEN COLLECTION IN THE RIGHT LIGHT.