DIGITAL, ON EYELEVEL WITH YOUR TARGET GROUP, UNIQUE, PREMIUM. KELLER SPORTS IS ONE ONLINE SHOP OF MANY, BUT NOT A TYPICAL ONE AT ALL. WE SUPPORT THE PREMIUM SPORTS RETAILER IN PLANNING AND DESIGN OF ACTIVATION STRATEGIES, AS WELL AS IN THE IMPLEMENTATION OF THOSE. FOR EXAMPLE, WE USED THE BERLIN MARATHON 2018 TO REACH OUT TO A YOUNG AND RUNNING ADDICTED TARGET GROUP. OUR AIM WAS TO GROW THE KELLER SPORTS COMMUNITY AND IDENTIFY FIVE HUNGRY RUNNERS, WILLING TO HEAD OFF FOR AN ICONIC MARATHON TRAININGS JOURNEY.