AT THE BIG RUNNING WEEKEND OF THE ZURICH MARATHON, IN THE JEMOLI HOUSE OF BRANDS, EVERYTHING WAS ABOUT “SPEED” – AND IN THIS CONTEXT OF COURSE ABOUT THE NIKE ZOOM VAPORFLY 4%, NIKE`S FASTEST RUNNING SHOE OF ALL TIME!  SIDELINES WAS DEEPLY INVOLVED IN DEVELOPING THE LAUNCH OF THE BRAND-NEW VAPORFLY`S IN COOPERATION WITH THE SWISS PREMIUM RETAILER JELMOLI. THE AIM: TO CREATE A DYNAMIC EXPERIENCE AROUND THE INNOVATIVE MARATHON SHOE FOR THE CONSUMER. AN ONSITE AND DIGITAL JOURNEY INCLUDING RUNNING RELEVANT MULTIPLIERS.

A STRONG INFLUENCER JOURNEY AND A DIGITAL ACTIVATION ALL AROUND ZÜRICH MARATHON FUSED THE  JELMOLI  STORE WITH THE RUNNING – AFFINE  AUDIENCE. THE TWO INFLUENCERS ROXI AND ANDREA STARTED THE TEAMRUN INVOLVING THREE OF THEIR FOLLOWERS IN A NEVER FORGET EXPERIENCE.

“FAST AS F4%K”. NEW LIFE WAS GIVEN TO THE MOTTO BY THE SPEED TREADMILL CHALLENGE, WHERE THE PARTICIPANTS HAD TO KEEP PACE WITH THE REAL MARATHON-PACE FROM WORLD RECORD HOLDER ELIUD KIPCHOGE. WITH THIS CHALLENGE THEY WERE ABLE TO TEST THE VAPORFLY 4 %. IN ADDITION TO THAT, WITH SOME LUCK, THE PARTICIPANTS WERE ABLE TO EITHER WIN THE NEW NIKE SPEED SHOE OR SOME INDIVIDUALIZED MARATHON – SHIRTS .