SPORTS – EVEN IN THE NORTH OF GERMANY AN IMPORTANT LEISURE FACTOR AND AN ABSOLUTE CROWD PULLER. EWE OWNS THE NOTION OF SPORT AND IS SPONSOR OF MORE THAN 30 RUNNING EVENTS – INCLUDING HIGHLIGHTS SUCH AS EWE NORDSEELAUF OR OLDENBURG MARATHON – BUT THE BRAND WAS SEEKING FOR MORE. SIDELINES NOW HAS DEVELOPED AN OVERARCHING ACTIVATION STRATEGY. “EWE LÄUFT” APPEALS TO A RUNNING COMMUNITY OF ALL AGES AND LEVELS. EVERY TWO WEEKS EWE LÄUFT OFFERS FREE TRAININGS WITH EXPERIENCED HEAD COACHES, REWARDS THE RUNNERS FOR THEIR ACTIVENESS AND PROVIDES THE COMMUNITY WITH INTERESTING FACTS ABOUT RUNNING VIA WWW.EWE-LAEUFT.DE . WITH ALMOST 200 MEMBERS AND MULTIPLE PARTICIPANTS EACH TRAINING THE PROJECT HAD A GREAT START WINNING MORE AND MORE  FOLLOWERS.