FRAUSCHER

FOR 90 YEARS THE FAMILY MANAGED COMPANY FRAUSCHER PRODUCES HIGH-QUALITY AND INNOVATIVE MOTOR-, ELECTRIC- AND SAILINGBOATS AS WELL AS YACHTS THAT ARE VERY APPRECIATED FOR THEIR DISTINCTIVE DESIGN AND HIGH-QUALITY WORKMANSHIP BY FANCIERS WORLDWIDE. SIDELINES SUPPORTS THE FRAUSCHER SHIPYARD IN THEIR ALL YEAR ACTIVITIES AND ADVISES THEM IN THE STRATEGIC COMMUNICATION AND BRAND MANAGEMENT. THE FOCUS IS ON THE POSITIONING OF THE BRAND WHICH SHOULD INCORPORATE NEW POTENTIAL BY EXPENDING THE MEDIA’S TARGET GROUP, SOCIAL MEDIA AND LONG TERM CONTENT PLANNING FOR THE PREMIUM BRAND.