#WOWMOMENTE AT THE EWE FESTIVAL SUMMER

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COOL BANDS, GREAT MUSIC AND A GOOD TIME WITH YOUR FRIENDS: WITH THE EWE FESTIVAL SUMMER AND A TOTAL OF EIGHT SPONSORED FESTIVALS – INCLUDING HIGHLIGHTS SUCH AS DEICHBRAND AND HURRICANE FESTIVAL – EWE IS COMMITTED TO THE CULTURAL DIVERSITY OF THE REGION AND ADRESSES A YOUNG AND MUSIC-ORIENTED TARGET GROUP.

IN 2018 IT WAS ALL ABOUT EXPERIENCING AND SHARING #WOWMOMENTE LIVE WITH EWE, WHICH AT THE SAME TIME IS THE MAIN AND OVERARCHING IDEA OF ALL SPONSORINGS. THE CORE ELEMENT OF THE ACTIVATION WAS A DIGITAL HUB WWW.DEIN-FESTIVALHOTSPOT.DE, LIVE EXPERIENCES ON THE GROUND AND THE INCREASE OF REACH WITH REGIONAL AND AUTHENTIC MULTIPLIERS. SIDELINES WAS DEEPLY INVOLVED IN THE STRATEGY DEVELOPMENT AS WELL AS IN THE ALL ACTIVATIONS, CONTENT PRODUCTIONS AND INFLUENCER RELATIONS BEFORE AND ON EVENT. GOING FORWARD WE WILL FURTHER DRIVE THE DEVELOPMENT AND ACTIVATION OF THE EWE SPONSORSHIPS WITH FULL PASSION OF OUR TEAM.