SIDELINES accomponies sponsoring of EWE

SIDELINES has prevailed a pitch of energy provider EWE and is taking over the strategic consulting, positioning and the implementation of all sponsoring activations. The […]

15. January 2018

SIDELINES has prevailed a pitch of energy provider EWE and is taking over the strategic consulting, positioning and the implementation of all sponsoring activations. The long-term partnership is about the reorientation of current and new projects within sports, culture, lifestyle and education. “SIDELINES is going to support us on strategic and operative issues concerning sponsorship as consulting and executive agency. The first couple of months will be about concretizing the communicative guiding principle for sponsoring at EWE and taking the activation of existing and new partnerships to the next level”, explains Nils Brönstrup, Head of Sponsoring and Events at EWE. As the fifth largest supplier of energy in Germany and an important telecommunications provider, EWE is sponsor of more than 280 projects in sports, culture and education. The diversity of supported projects ranges from local events to some of the absolute regional highlights – including football club Werder Bremen, basketball team EWE Baskets Oldenburg or the Hurricane music festival.