SIDELINES gewinnt die Frauscher Bootswerft als Kunden

SIDELINES has won a prestigious yachting & lifestyle customer with the Frauscher shipyard. The family managed company based at Traunsee in Gmunden, Austria, has been […]

15. February 2017

SIDELINES has won a prestigious yachting & lifestyle customer with the Frauscher shipyard. The family managed company based at Traunsee in Gmunden, Austria, has been producing high-quality and innovative motor-, electric- and sailingboats as well as yachts for more than 90 years. Fanciers and boat lovers from all over the world appreciate the award-winning statement boats, especially because of their distinctive design and the high-quality workmanship made in Austria. SIDELINES will support the Frauscher team during its all year activities and advise on strategic communication and brand management. The focus is on the positioning of the brand, which is to open up new potentials for the premium brand through the expansion of the media target group spectrum, social media and long term content planning. The high standards of innovation and design as well as the lifestyle of yachting are core elements of the future strategy.