• ROMANCE WITH PRODUCT

    SETTING A STAGE FOR YOUR PRODUCT AND YOUR MOST INNOVATIVE TECHNOLOGIES ON A PREMIUM LEVEL IS KEY TO YOUR COMMERCIAL SUCCESS

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  • ENGAGE WITH YOUR AUDIENCE

     INSPIRING DIALOGUES AND EMOTIONALIZED PRODUCT EXPERIENCES BUILD A STRONG BOND BETWEEN YOUR BRAND AND THE CONSUMER

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  • HIGH-TOUCH WITH THE CONSUMER

    CREATING SUPREME BRAND EXPERIENCE – LIVE COMMUNICATIONS IGNITING STRONG AND SUSTAINABLE AWARENESS

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  • COMMUNICATE AS YOU ARE

    COMMUNICATE WITHIN THE LIMITS OF THE BRAND STRATEGY AND NEVER FORGET TO SET THE FOCUS ON THE PRODUCT

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  • LIFESTYLE OF SPORT

    SPORT IS LIFESTYLE – LIFESTYLE IS SPORT – A STRONG SYMBIOSIS OF TWO AREAS OF OUR DAILY LIFE

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  • STRONG VOICES

    WORKING WITH  SPOKESPERSONS, CELEBRITIES OR ATHLETES IN ORDER TO AUTHENTICATE YOUR MESSAGING AND MAKE YOUR NARRATIVE STRONG AND PERSONAL

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  • ENGAGEMENT AND RESPONSIBILTY

    RESPONSIBILITY IS NOT A MARKETING CAMPAIGN. RESPONSIBILITY MUST BE BREATHED AND LIVED. CSR PROGRAMS ONLY AFFECT INTERNALLY AND EXTERNALLY WHEN THEY ARE CREATED SUSTAINABLY AND PERFORMED PROFESSIONALLY

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THE CORE COMPETENCE OF SIDELINES IS GROUNDED IN THE STRATEGIC GUIDANCE OF BRANDS, CLUBS, FEDERATIONS AND PERSONALITIES IN THE SPORTS BUSINESS AND THE LIFESTYLE AREA – BASED ON CONSISTANT AND SUSTAINABLE COMMS STRATEGY COMING FROM A DEEP UNDERSTANDING AND INSIGHT OF THE CONSUMER. OUR MAXIME: “CREATE RELEVANCE IN THE CONSUMERS MINDS!”